Direct mail advertising is a highly effective and profitable marketing strategy utilized by a wide range of
businesses of all sizes, products, and services to target both existing and potential consumers. This tactic allows companies to control who receives their messages, what information is sent out, when audiences receive the messages, and how much execution will cost.
These advertisements can be as big as a catalog or brochure, or as small as a coupon flyer or postcard. They can be highly detailed and informative or short and sweet, and sometimes even include a free sample of the product. Campaigns are highly customizable and can be tailor-made to suit the targeted consumer while simultaneously fitting into the allotted budget of the advertising business.
Once a suitable design has been made and a size has been settled on, thousands of copies can be affordably and conveniently printed at local print shops. To cut costs further, businesses can opt to print in grayscale rather than color. While color advertisements are highly popular and undoubtedly eye catching, a black and white ad can be just as powerful depending on the design. Designers can use varying degrees of gray, patterns, and contrast to grab the attention of potential customers.
For businesses interested in targeting mass quantities of people, mailing lists with innumerable demographics are available for purchase. This ensures that the list of addresses you receive is a good list full of people proven to have exhibited some interest in products or services related to your business.