Los Angeles is full of diverse people with even more diverse careers and general interests, surrounded by an array of businesses, niche and otherwise, ready to cater to those needs. Very few businesses hold monopoly in any one market, making competition among businesses fierce. As businesses struggle to stay noticed in the marketplace, competition grows even fiercer in the digital age. With the introduction of online shopping, consumers are no longer limited to the areas they live in, and can make purchases from all of over the country, and sometimes even internationally.
But local business do that one important advantage: location. Americans, with Greater Los Angeles as no exception, have become accustomed to instant gratification, making online shopping not as ideal as previously thought. It’s pretty standard for shoppers to wait almost a week for their purchases to arrive. And people don’t always realize that the items they are looking to purchase can sometimes be found in their own back yard.
For this reason, it has become more important than ever for businesses to advertise directly to their targeted consumers. Direct mail marketing keeps your business at the front of people’s minds while simultaneously fostering loyalty.