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As methods of communication to reel in potential customers have changed through the years, direct mail marketing remains a tried and true method for reaching potential customers and encouraging recipients to become patrons. However, it can get expensive. One of the best ways to cut costs is by using a bulk mail service.
Bulk Mail vs. Single Piece Mail
Because single piece mail is by definition a single piece of mail being sent, you would pay for full price for the postage used rather than the discounted postage price you would receive when using a bulk mailing service. Depending on your company’s size, budget, and mailing type, there are many options and prices available for the Los Angeles and Burbank areas.
One of the biggest mistakes made by direct mailers is to pay full price for postage on single piece mailings, even though a large amount of mail is being sent. This could be attributed to a lack of time to take the necessary steps for preparing the campaign. Running a business in a metropolitan area such as Los Angeles means that your day likely doesn’t have enough hours in it to begin with, let alone to manually get a massive quantity or mail for potential customers ready to ship. But, in the long run, utilizing a bulk mail service will not only save your company money, but will also do more.
The precision used when creating a mailing list tends to be superior to email lists. Not only does the information included better target desired demographics, but the information included is tried and true, with current customer contact information. Although the lists may cost a bit more, they deliver the quality information essential for a successful bulk mailing campaign. With a good mailing list, your message is sure to be well received.
A More Receptive Audience
Because people are bombarded with digital advertisements throughout their day, they almost instinctively shut out the message even if it’s playing right in front of their face. It’s become a reflex: a commercial comes on, a person may be watching it, but they tune it out and count down until their program returns.
The advantage of sending a mailing rather than a digital message is that recipients will typically have nothing to open (meaning the message is in front of them from the time they pick up the mailing), and that the ad reflex isn’t engaged. After all, reading your mail is a daily necessity. It’s a old, reliable, familiar, tangible format, which makes it a more comfortable method to reach your desired demographic.
Easy to Track Effectiveness
Coupons are one of the main mailings sent by companies. Why? Not only because they want to advertise a special and encourage recipients to visit their store, but also because the coupons used who that the campaign is working. If you can easily check the progress of your campaign, you can more easily plan for the next one.