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It’s no secret that one of the biggest reasons direct mail marketing works is the personal method by which a potential customer is contacted. A recipient is more likely to open a mailing bearing his or her first name than one that simply reads “Resident.” Wouldn’t you prefer to be sent a postcard that demonstrates a sense of familiarity rather than one that signifies that you’re just another person on the mailing list?
Variable Data Printing takes the genius of direct mail marketing a step further by generating mailings as unique as your recipients.
Sure, there may be twenty other people named Jamie on your mailing list, but each Jamie receives a different coupon, QR code, or sometimes even a different image on his or her personalized message.
In the past, mass campaigns would use the same file and print it over thousands of times. But the variable data printing software used to achieve this innovative direct mailing campaign is capable of printing thousands of different mailings, each message exclusively intended for a specific recipient, without missing a beat. So no time is lost in producing your bulk mailing campaign.
Due the the highly personal nature and amount of preparation necessary for this type of campaign it’s no surprise that the results of a variable data postcard printing campaign are typically much more favorable than a standard mailing campaign. Variable data printing statistics demonstrate that recipients who received a personalized variable data printing postcard rather than a bulk mail postcard were three times as likely to respond to the call to action.
Many variable data printing examples show a simple design with a recipient’s name printed into the picture rather than just on the address label, so that the name becomes a focal point of the message rather than hidden away. Why stop there? Our variable data printing services in Los Angeles not only allow our clients to integrate these names, but to do more. Include a unique coupon with a specific expiration date, so that you can track exactly what recipients are responding with ease, or get recipients on your website with a special QR code. If pictures are available to you of select recipients, print them into your design. By using variable image printing, you not only integrate this recipient into your design, but to also create a mailing that they may put up on the fridge or show their friends which in turn grants you more exposure than previously thought possible.
In a time where consumers are always looking for the next big thing, variable print campaigns are delivering just that. Chances are that your intended recipients have seen all the old tricks in terms of direct mailings. Why not deliver a something new? Recapture the interest of your tried and true customers while reeling in new ones with a variable print campaign based in Los Angeles.